Tourism Advisory Board

La Junta Tourism began in 2010 as an Advisory Board that manages and oversees the expenditures of a 4.5 percent lodging tax that is collected on all lodging facilities (8) in La Junta. The lodging tax is not a part of the general City sales tax fund. Revenue collected through the lodging tax can only be spent for tourism related functions. The Lodging Tax Fund is the primary source of City funding for tourism promotion.

The Tourism Advisory Board was created as called for by City Municipal Code 2.90.